EXECUTIVE SUMMARY BRIEF
A data-backed study on how conversational vector search lifts user session times and cart totals by up to 34%.
Our latest research indicates a massive shift in how consumers find products. Keyword search is being replaced by conversational vector search.
The Data
Implementing conversational search has shown to increase average session times by 22% and cart totals by 34%. Users are finding what they want faster and discovering related products more easily.
Vector Search Mechanics
Unlike keyword search, which relies on exact matches, vector search understands the meaning behind the query, matching concepts rather than just words.
The Future of Discovery
Brands that fail to adopt conversational search will see declining conversion rates as users migrate to platforms that understand their intent.