EXECUTIVE SUMMARY BRIEF
Understand how Amazon Marketplace works, key differences between 3P Seller Central and 1P Vendor Central, FBA logistics, and brand registry strategy.
What is Amazon Marketplace? Seller Central vs Vendor Central Guide
Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party independent merchants to sell products directly to Amazon's global customer base. Over 60% of all physical items sold on Amazon are fulfilled by independent businesses.
Direct Answer / Executive Summary: Amazon Marketplace is the world's largest product search engine and retail marketplace. Brands operate on Amazon via Seller Central (3P) or Vendor Central (1P). Integrating Amazon with your DTC store via unified inventory management prevents stockouts and protects brand search equity. Explore our Marketplace Commerce Systems.
Seller Central (3P) vs. Vendor Central (1P)
| Feature | Seller Central (3P) | Vendor Central (1P) |
|---|---|---|
| Relationship | You are the retailer selling to consumers | You are a wholesaler selling to Amazon |
| Pricing Control | You set the retail list price | Amazon sets retail prices dynamically |
| Payment Terms | Every 14 days | Net 60 or Net 90 day terms |
| Access | Open to all registered businesses | Invite-only by Amazon retail category managers |
Multi-Channel Synchronization Strategy
To avoid inventory conflicts between Amazon FBA and your main store, deploy automated Commerce Operations Automation solutions that sync stock levels in real time.
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Takahiro Sato
Director of Digital Engineering, Digeras
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